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Case Studies
![shopping cart](https://sunnydublick.com/wp-content/uploads/2024/05/11-150x150.png)
Integrated Holiday Campaign (B2C)
Goal: 15-30% growth in e-commerce sales for the month of December
Strategy: Integrated holiday marketing plan based on past performance and revenue marketing projections
Tactics: Email marketing, sales promotions, social media content & advertising, remarketing, content creation
Results:
• 45% increase in sales YOY
• 50% marketing attribution to sales for the month
![graphic of someone standing apart](https://sunnydublick.com/wp-content/uploads/2024/05/12-150x150.png)
Setting Ourselves Apart (B2B)
Goal: Create a brand and social media presence to differentiate a B2B organization from competitors
Strategy: Brand strategy with a focus on unique selling proposition, messaging, marketing plan, full rebrand and awareness campaign
Tactics: Email marketing, digital advertising, social media content & advertising, content creation
Results:
• 250% website conversion increase
• 186% increase in web clicks from social platforms
![research icon](https://sunnydublick.com/wp-content/uploads/2024/05/13-150x150.png)
Understanding Our Audience (B2B)
Goal: Garner a better sense of customer perceptions around annual course offerings, specifically as it applied to a drop-off in registrations YOY
Strategy: Marketing research + plan
Tactics: Survey creation and deployment, analysis of results and recommendation of findings to management
Results:
• A new, more grounded event strategy for the new year
• Clarity around customer pricing and time objections, as well as a comprehensive list of topics of interest for the coming year
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