How AI Will Change SEO & What You Can Do About It

SEO is an ever-evolving field, and AI is playing an increasingly important role in it. As AI technology advances, it will have a major impact on how SEO works and how businesses can use it to their advantage. 

In this article, we’ll take a look at how AI will change SEO and what you can do to stay ahead of the curve. We’ll also discuss the use cases of AI writing tools and how they can help businesses create better content for their websites.

Keyword Research with AI

Keyword research is an important part of search engine optimization (SEO). It’s the process of finding relevant keywords and searches that your audience uses and those the align with your brand strategy to find your products or services.

Identifying the keywords your audience is using to find you will allow you to optimize your content for them and increase the number of visitors to your site. This can lead to increased conversions, brand awareness and organic traffic.

It’s also important to note that search intent is now one of the most significant factors in ppc for recruiters as well as SEO, meaning that your website must meet the specific goals of the people who search for your product or service. 

Keyword research can be a tedious process, especially when you have to analyze large amounts of data. That’s where AI keyword research comes in. With the help of AI, you can quickly identify the most relevant keywords and create content that will rank higher in search engine results pages (SERPs). AI keyword research tools allow you to analyze large volumes of data in a fraction of the time, helping you find the best keywords for your website or blog. Furthermore, they provide insights into related topics and long-tail keywords that can help boost your rankings even further.

Content Creation

Content is a key part of any digital marketing strategy. It provides the foundation for your brand’s image and can help you convert visitors into buyers.

However, the type of content you produce is also an important consideration. It should be something that your target audience would like to read, and something that highlights the keywords that you are targeting.

For instance, if a visitor is searching for information about a product that is made in the USA, they might be more likely to buy it if you can provide them with that information through a blog post or other form of content.

On-Page Optimization

On-page optimization is the process of optimizing individual web pages to improve their visibility in search engine results. With AI technology, on-page optimization can be made more effective and efficient. 

AI can be used to analyze content and determine which keywords are best for a particular page or website, as well as identify trends in user behavior that could help improve the overall user experience. 

AI can also be used to automate some of the more tedious tasks associated with on-page optimization, such as link building or keyword research. By leveraging the power of AI, businesses can save time and money while optimizing their websites for better visibility in search engine results.

Link Building

Link building is an essential part of SEO and digital marketing. With the help of AI, link building can be done faster and more efficiently. AI can help to identify high-quality links, generate content for link building campaigns, and analyze the performance of link building activities. 

It can also be used to automate tedious tasks such as finding relevant websites for outreach and tracking backlinks. With AI-powered tools, businesses can become more efficient in their link building efforts while saving time and money.

SERP Analysis

SERP analysis is a complex task that requires a lot of knowledge and experience to do properly. With the help of AI, it has become easier for digital marketers to analyze search engine results pages and optimize their content for better rankings. 

AI can be used to identify keyword trends, analyze competitor performance, and suggest content ideas that can help improve your website’s visibility. By using AI-driven SERP analysis tools, digital marketers can save time and effort while gaining valuable insights into the SERPs.

Voice Search

Voice search is a popular way for consumers to find information on local businesses. It’s estimated that 46% of US-based voice users look for local services every day, and that includes cafes/restaurants, groceries, places with takeaway options, and clothing stores.

Search queries are different for voice searches, so marketers will need to tailor their content for specific types of questions. This means using long-tail keywords, avoiding keyword stuffing, and answering questions rather than listing products or services.

In addition, structured data (like microformats) is a useful tool for voice search. Google is also working on a “speakable” schema that will allow search engines and other smart assistants to identify text that should be read aloud.


AI is changing the SEO landscape and it’s here to stay. It’s important for businesses to understand the implications of this technology and how it can be used to their advantage. AI can help SEO professionals create more effective campaigns by leveraging data-driven insights, personalizing content, and automating mundane tasks. Additionally, businesses should consider investing in AI-driven tools that can help them keep up with the ever-evolving SEO landscape. By understanding how AI will change SEO, companies can stay ahead of the competition and maximize their chances of success. If you need help implementing your SEO campaign feel free to contact JetRank.