Showing posts from category: Uncategorized
Why I (Still) Love Email Marketing
Marketing is ever-evolving. Just a few year’s time has shifted how we look at different advertising mediums- take radio and print advertising, for example. While they still have a use, they are no longer the focus of most major marketing campaigns, digital marketing is. This is nothing new- however, I was recently posed the question…
Why T-Mobile’s New Marketing Campaign Is So Brilliant
As a self-proclaimed “ad nerd,” Super Bowl Sunday is a big event for me. Unless the Eagles are playing I could care less about the game, I am in it to see the commercials (and to eat copious amounts of buffalo chicken dip without judgement). While there were many great contenders for my favorite ad…
My Marketing Must-Haves
One of my favorite articles in People is always the “What’s In Your Bag” feature. I like to see the must-haves and go-to’s of celebrities, and finding out what we do (and most often do not) consider our essentials. Along those lines I started thinking about my must-haves as a marketing professional– while most of…
My first year as a freelance marketing specialist
I have heard this phrase a lot, yet never has it felt so true. A year ago today I had just been laid off, I was living in Philadelphia without a clue of where my life was headed or what I would do for money. I happened to get very lucky and quickly found…
The best piece of career advice I’ve ever received
I’ll be honest: starting out in the business world was terrifying for me. I knew graduating from college that I was smart, I knew that I was driven, but I didn’t really know what waited me on the other side of graduation. Fear of the unknown is always stressful, but I put myself out there…
Focus dammit: 10 steps to better your productivity
Focusing on one task is something I have struggled a lot with in the marketing field. Partially, because as marketers, we are expected to be all things to all people: project managers, SEO specialists, social media experts, copywriters, graphic designers, therapists… Add technology and that little thing called a personal life to the mix and…