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So you have an amazing product or service—great! Chances are, you’re searching for ways to sell it to the masses, which is where brand positioning comes in. You need to create an engaging [...]

A meaningful and effective mission statement helps both employees and customers understand a business better, differentiates the company from its competitors, and explains the purpose of a brand [...]

Marketing a business is not for the faint of heart- that’s for sure. It takes a ton of time and energy to market your business effectively, and you might start to question if it’s really worth [...]

We live in the Twitter generation where the average consumer’s attention span is about 8 seconds long. As a business owner, you need to be able to sum up what you do, for who, and why it’s [...]

Black Friday is almost here…are you prepared for the biggest shopping day of the year? If you find yourself unprepared, not to worry– there is still time! Below I have listed out 4 [...]

We are all well aware how important content is for marketing purposes. But time and time again we fail to produce it. Why? Because it feels too scary. There is a perception that content strategy [...]