get to know me
About
My story, philosophy + mission
My Story
Hey there, I'm Sunny.
Yes, that’s my real name. I am a marketing strategist (aka Chief Opportunity Creator) living by the beach in Charleston, SC. I’ve been in the marketing and advertising industry for over 15 years—the past five of which have been dedicated to building my own marketing empire.
I created Sunny Dublick Marketing to help start-ups and small business owners create and grow the brand of their dreams. To cut through the bullshit of marketing and provide insight + innovation to an industry that I think is currently way too boring. Think about it- when was the last time you saw something that stopped you in your tracks and made you say “Wow- I need to have this?” So much of marketing is the same ‘ol same, just with higher budgets. People chasing the shiny objects of the latest social media and digital ad trends. These tactics are overused and mostly ineffective at attracting and retaining key customers. People don’t like to be sold to this way, they want to choose to buy from you.
My approach brings humanity back to the business of influencing behavior, and encourages a customer-first focus that allows us to attract business, instead of chasing it. Making things people want is greater than making people want things.
My goal is to revolutionize the marketing industry by offering the world’s most creative + effective marketing solutions to heart-centered businesses worldwide, creating a legacy of positive impact and modeling how businesses have the ability to truly change the world.
Philosophy
You deserve more from your marketing
These days most marketing agencies are digitally focused, and will sell you things you may or may not need. SEO. Ads. Social. You hear these buzzwords all the time and think they could be a gamechanger for your business.
Can all of these things work? Yes, of course, they wouldn’t exist if they had no effectiveness. But this is such a COLD way to approach the people that you want to attract. This is taking the passion, the excitement for the products and services you created, and expecting it to be whispered-down-the-lane to your customers, hoping that the agency gets you enough to deliver a great ROI. Here’s the thing- you’re not building equity or relationships. You are building transactions. That won’t last in the long run.
If you are looking for more and want to break away from the pack and create connections and relationships that matter and will serve you in the long-run, I’m your girl.
Awards
2022 Charleston Award- Marketing Agency
Charleston Award Program
2022
Golden ADDY – Branded Campaign
American Advertising Federation
February 2014
Silver ADDY Award – Outdoor Ad
Silver ADDY- Publication Ad
Diamond Award- Brand Awareness Campaign
CUNA
March 2015
Outstanding Service Award
American Marketing Association May 2016
Why Sunny Dublick Marketing?
For small and medium size businesses who are looking for a more effective marketing solution, Sunny Dublick Marketing provides the clearest pathway to success. You receive affordable customer and brand research, a strategic marketing plan to guide all future decisions + provide clarity on next steps, plus the support you need to make your vision come to life.
Authentic
My number one rule in marketing and in life is to be true to yourself. My solutions are rooted in best practices, but we make sure they never deviate from the core meaning of the brand you have created, and where you want it to go.
Creative
As a tried and true marketer, I love my craft, but I hate the idea that marketing and creativity have to be separate. With Sunny Dublick Marketing you get a Strategist, Research Nerd, Digital Expert and Creative Director all-in-one.
Focused
I am not a jack of all trades. I focus on what I know I am really great at: understanding your customers, pinpointing your marketing blind spots, and creating innovative strategies and campaign to support long-term growth. In addition, when you work with me you work with, well- me. You won’t be passed around to anyone else, I will be there with you the whole time, your partner in crime.
Knowledgeable
You want someone that knows what they’re doing. I could go on about my awards, reviews or case studies, but that’s just the beginning, and none of that is focused on you–which is what I want to be. Let’s talk and you can determine for yourself if I know my ‘ish.
Fun
Let’s not be boring here. I’ll leave that to the statisticians of the world (no offense). I operate off the principle that marketing should be fun. You’re passionate about your business and what you sell, right? Same. So let’s enjoy this together.
Bold
Fortune favors the bold and the brave. If you want to be successful in today’s super saturated market, you have to be prepared to make some moves. Lucky for you, bold is what I’m best at, which is (I’m guessing) why you’re here. Because I stand out from everyone else you have talked to. Let’s do the same for you.