Video continues to grow as one of the most popular forms of marketing in the world, and it’s not going anywhere anytime soon. YouTube ushered in an era of video that has only continued to thrive as apps like Snapchat and TikTok become popular, and Instagram’s CEO Adam Mosseri’s announcement in June 2021 that the platform is no longer a photo-sharing app has made many marketers shift their content strategies.
And this popularity makes sense. Not only is video content eye-catching, dynamic and fun, but it also allows your audience to get up close and personal with you, your business and your clients. Even beyond video’s ability to bring in more sales, it gives your existing and potential customers a look into what you’re all about, the amazing things you do, and the cool products and/or services you offer.
What Is Video Marketing?
Video is an engaging form of content that’s super easy to share across your social platforms, website, and beyond. Your audience loves it because it’s easy to consume, it usually provides some form of entertainment and it engages them more than, say, a wordy Instagram caption.
You can use video to educate your audience, explore topics relevant to your industry.
Other types of video content include interviews with special guests, influencers or experts; product reviews; demonstrations; live videos and more.
Platforms For Video Marketing
As video marketing grows so will sharing platforms. However, the big platforms right now are Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube.
The platform(s) you choose will determine how long your videos need to be. For example, Instagram feed videos should remain around 30 seconds, while Facebook videos can be a little longer—around 1 minute. However, Instagram now has opportunities to share longer videos via Reels or IGTV, and IGTV videos can be up to 1 hour long. IGTV is a great place for longer interviews or even episodes in video series.
Twitter videos perform best at 45 seconds while TikTok offers video sharing between 15 seconds and 3 minutes. YouTube video length depends on marketing strategy. If you’re wanting something short, sweet and digestible, aim for 2 minutes, but you can always create longer videos if you need to.
Webinars aren’t for everyone, but they are a great way to use video to reach your audience directly and engage in conversation with them.
Video Marketing ROI
You don’t have to have a huge budget or be a cinematography expert to produce good video. Most of us have high-quality cameras in our pockets on a daily basis. All you need is some natural light or a ring light to create HQ videos. The great thing about spending very little on video production is that you’re sure to get a great ROI. In fact, in a recent study, 90% of people said that a video helped them make a decision to purchase a product.
Videos also have great SEO, especially when shared to YouTube. Including SEO keywords in a video’s description will help boost your results on Google and drive traffic to your website.
So what are you waiting for? Develop a video marketing strategy and start filming. And if you need help, I’ve got you covered.