Marketing funnels are an essential part of your marketing strategy. But what makes a good marketing funnel and why are they so important?
A marketing funnel describes your customer’s journey with your business. The client’s journey determines the relationship your audience has with your brand, which ultimately affects your profit and sales.
Outlining your marketing funnel and overall client journey helps you to have a clear understanding of who your target audience is and the steps to take to ease them into making a sale.
THE SUNNY DUBLICK MARKETING METHOD
The Sunny Dublick Marketing process is broken down into three categories: Brand Strategy, Marketing Planning, and execution of the Marketing Funnel.
Together we will develop a brand strategy a.k.a, a long-term plan that outlines consumer brand recognition and preference.
Firstly, we will build the foundation of your brand by answering these three questions:
- Who do you help?
- What do you do to help them?
- Why do you want to help them?
Then we dive deep into the planning phase.
Now is where the real fun begins! My favorite part of the process.
Using the brand strategy we created, we will break down tactics, objectives, initiatives, timelines,, and more to create a marketing action plan.
But first, goal setting. Setting goals is the backbone of Business. Oftentimes we fear goal setting because we fear failure. The idea of aiming high, and not quite reaching the desired outcome can be discouraging, sure…but it’s not nearly as bad as never getting the level of success you REALLY want because you played so small. Dream big, no matter what that looks like for you.
Struggling To Goal Set? Get my Goal Getter Workbook here.
Once you have set your goals, you have set the compass in motion. It’s time for a marketing plan, the key to taking action and accomplishing your goals. Use your goals and break them down into actionable steps. Ask yourself: What can I do daily? Weekly? Monthly? To get closer to these goals. Then we organize these tasks into a 30-60-90-180+ day plan to hold you accountable.
Now that we have determined the purpose behind the brand and the plan needed to achieve your goals, it’s time for the funnel.
A marketing funnel is broken into five sections: Awareness, Interest, Desire, Action, and Loyalty. This breakdown makes or breaks your sales. First focus on getting in front of your audience. This can be done with content, messaging, freebies, podcasts, etc. Once they are in the door, we need to build trust and guide them to closing a sale.
How? Following this general marketing funnel to reach the main goal. Loyalty. Take your ideal client, your brand strategies, and now your goals- Ask yourself: In what ways can I strategically attract followers or clients? How can I get them to stay? And what needs to be done to build “Like, Trust, and Know” which inevitably leads to increased sales.
Here are some of my go-to’s:
- Awareness- Freebies, Ads, Influencer campaigns
- Interest- Offers through email marketing or content marketing
- Desire- Optimizing content around WHY they should work with YOU
- Action- Call to action in messaging or graphics
- Repeat and like, know, and trust will build
Looking for help developing your marketing funnel? Contact us today.