Market Research

3 DIY Market Research Hacks

Market research helps you get to know your customer better so that you can better connect to their needs and ensure your products and services align with them. Sounds simple, right? It can be! Many companies hire outside organizations to do their market research, but researching your customer and your competitors can get pricey if…

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email marketing

How to Reach Your Audience With Email Marketing

Choosing the best digital marketing method(s) for your business can be tricky. From posting on social media to running ads on Google, you might feel like you’re bending over backward to get a message to your audience. However, one method trumps all others when it comes to reaching your audience directly every time you send…

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SMART Goal Setting

The Importance of Setting SMART Goals

Setting goals seems simple enough but can be quite challenging when you get down to the nitty-gritty. Goal-setting goes beyond just writing a list down on a piece of paper; you need to have a plan in place to reach those goals. If this sounds intimidating, don’t worry! You’re not alone. Most people are afraid…

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Love Your Marketing

Fall In Love With Your Marketing

When you’re a small business owner, especially if you’ve been in the game for a while, marketing your products or services can feel like a challenge. Wouldn’t it be nice to get excited to talk about your business again? It’s not as scary as it seems. Below are four tips for falling in love with…

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Repurposing content marketing

Making the Most of Your Marketing Content in 2021

Developing high-level content is challenging work, especially when we put so much time and effort into creating, only to use it once or twice. There is also a ton of pressure to create content with value–that engages our audience, drives traffic to our website, and brings in revenue. Sounds exhausting, right? Are you looking for…

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Marketing In Times Of Uncertainty

5 Ways to Plan Your 2021 Marketing In Times of Uncertainty

2020 has been a year of tremendous turmoil, change and uncertainty. With social and political uprisings, a pandemic, and an election year, businesses everywhere have had to pivot their marketing strategies to address the challenges of a changing world. But it hasn’t been all bad; this year has ushered in a new way of thinking…

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Black Friday Promotional Ideas

4 Last Minute Black Friday Promotional Ideas for Retailers

Black Friday is almost here…are you prepared for the biggest shopping day of the year? If you find yourself unprepared, not to worry– there is still time! Below I have listed out 4 easy to implement digital promotion ideas to get the attention of your audience and make a big splash in sales this November…

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5 (Ridiculously) Easy Ways To Create Brand Content

5 (Ridiculously) Easy Ways To Create Brand Content

We are all well aware how important content is for marketing purposes. But time and time again we fail to produce it. Why? Because it feels too scary. There is a perception that content strategy is too time consuming or expensive. Don’t get me wrong, it can be. However there is absolutely no reason you…

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Revenue Marketing: Metrics in Action

One thing I love to say is that marketing is both an art and a science. As an artist, I have always tended to lean more towards the creative side of the business, but now more than ever marketers are forced to face the music of “the science”- what impact did marketing have, did it…

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Google Ads ROI

Getting ROI From Google Ads

Google Ads is a digital advertising platform widely used to drive traffic, awareness and sales for brands all over the world. By leveraging the power of Google to promote your products or services you are able to reach a much broader audience, at a fraction of the cost you would have spent on traditional advertising….

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