Blog

Revenue Marketing: Metrics in Action

One thing I love to say is that marketing is both an art and a science. As an artist, I have always tended to lean more towards the creative side of the business, but now more than ever marketers are forced to face the music of “the science”- what impact did marketing have, did it…

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Google Ads ROI

Getting ROI From Google Ads

Google Ads is a digital advertising platform widely used to drive traffic, awareness and sales for brands all over the world. By leveraging the power of Google to promote your products or services you are able to reach a much broader audience, at a fraction of the cost you would have spent on traditional advertising….

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Why I (Still) Love Email Marketing

Why I (Still) Love Email Marketing

Marketing is ever-evolving. Just a few year’s time has shifted how we look at different advertising mediums- take radio and print advertising, for example. While they still have a use, they are no longer the focus of most major marketing campaigns, digital marketing is. This is nothing new- however, I was recently posed the question…

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T Mobile Ad

Why T-Mobile’s New Marketing Campaign Is So Brilliant

As a self-proclaimed “ad nerd,” Super Bowl Sunday is a big event for me. Unless the Eagles are playing I could care less about the game, I am in it to see the commercials (and to eat copious amounts of buffalo chicken dip without judgement). While there were many great contenders for my favorite ad…

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Marketing Positioning

Defining Your Marketing Positioning

Marketing Positioning: it can be a scary term for business owners. I’m here to tell you that it doesn’t have to be. If you don’t fully understand the concept of positioning think of cereal. Kashi is positioned as a healthy cereal brand. On the other hand, Lucky Charms is positioned as a kid-friendly, fun and…

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Marketing 101: A beginner’s guide

  As a businessperson, you probably have a working knowledge of the 4P’s of marketing. But do you know about the 7 P’s? What about the 4 C’s? Furthermore, do you understand the implications of these variables for your business? This blog is a building block upon which the rest of your marketing strategy and…

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Naming A Small Business

Was Shakespeare wrong? A Brand Naming Guide For Small Businesses

The legendary William Shakespeare once wrote “A rose by any other name would smell as sweet,” to imply that a name does not affect who or what something really is at its core. While this may have been true for Romeo & Juliet, I am inclined to disagree. Names have power, ESPECIALLY when it comes…

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Marketing Must-Haves

My Marketing Must-Haves

One of my favorite articles in People is always the “What’s In Your Bag” feature. I like to see the must-haves and go-to’s of celebrities, and finding out what we do (and most often do not) consider our essentials. Along those lines I started thinking about my must-haves as a marketing professional– while most of…

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Digital Marketing

Digital Marketing: How personal is too personal?

As marketers we have been taught that our value lies in creating customized brand experiences for the masses. Which, is not that difficult with all of the technology available to us. We can tell which prospects opened our emails, what they clicked on, if they purchased and what other products they have looked at. We…

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My first year as a freelance marketing specialist

  I have heard this phrase a lot, yet never has it felt so true. A year ago today I had just been laid off, I was living in Philadelphia without a clue of where my life was headed or what I would do for money. I happened to get very lucky and quickly found…

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