- Content Creation, Digital Marketing, Email Marketing, Event Planning, Marketing Analysis, Marketing Planning, SEO, Website
- The ConnecTable Back to Portfolio
For a period of 15 months I provided the ConnecTable with a content strategy, digital marketing, and new product launch support. The content piece involved creating monthly calendars and posting to all of their social media platforms (Facebook, LinkedIn & Twitter) as well as writing entries for the company blog.
In addition to content creation, I provided digital advertising services, monitoring and adjusting campaigns in Google AdWords, and also implemented an organic keyword strategy to drive more traffic to the site.
The most crucial piece of my services for the ConnecTable however, was helping the company prepare for a new product launch for the ConnecTable Hub. This entailed coming up with a marketing plan, timeline, budget, content and graphics–working together with the production & sales teams to ensure we remained on track for launch. It also included marketing research, setting up a survey and testing materials to gauge interest and product appeal. Brochures, postcards a whitepaper, and a custom landing page with a promotional offer were created by me for the product, all culminating with a booth presence at the largest collegiate sustainability tradeshow, AASHE.