Hay Group

  • Branding, Campaign, Content Creation, Digital Marketing, Email Marketing, Event Planning, Marketing Analysis, Marketing Planning, Website
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Marketing Coordinator for Hay Group (now Korn Ferry), a global management consulting company headquartered in Philadelphia, Pennsylvania. Planned all east coast events centered around their 2 main studies: “FORTUNE World’s Most Admired Companies” and the “Best Companies for Leadership”.

Led Marketing Efforts for the Life Sciences and Healthcare sectors, which included trade show and event exhibiting, content creation in the form of whitepapers, sales collateral, and e-newsletters, and coordinated PR efforts to ensure maximum visibility.

All marketing expenditures were kept in budget and were reported on and presented to management to ascertain ROI.