Account Executive during my time at Finch Brands for Bleacher Creatures plush toys & athletic memorabilia.
The project started with marketing strategy and research around brand positioning and naming, and culminated with a new logo design.
From there, we began doing work in the social media space to increase followers. We began with Facebook, Twitter & Pinterest as our main methods of promotion and utilized different strategies for each medium to gain followers and awareness:
-Content Calendar created for each week, set to remain flexible as newsworthy athletic or pop culture events occurred
-Advertising strategy created for Facebook awareness that resulted in a following rise from 800 to 10,000 within the first 3 months
-Influencer strategy created for Twitter, resulted in tweets from Pittsburgh Steeler Brett Keisel & Cincinnati Red Brandon Phillips
-Twitter party hosted to reach “Mommy Bloggers”, one of the main product purchasers
Supplementary to this were a series of email blasts and posts to promote the new e-commerce website, BleacherCreatures.com.
