Marketing Strategy & Planning for Your Brand

 

Strategy and planning are hands down the most crucial components of any marketing project. It may not sound very sexy, but trust me when I say providing clarity and direction for your brand is… 9 times out of 10 businesses are looking for quick results, but 10 out of 10 audiences respond better to a well thought out message tied in with a strategic plan. What I’m saying here is that you can’t really have any effective marketing without this solid foundation to build on. It’s your skeleton key for—

 

Building a Marketing Strategy

My marketing strategies are all research-based (check out my Research and Metrics page), giving your brand a clear context around your industry’s benchmarks, past performance, competitors and trends. The important stuff. But more important than that, it offers you some of the most essential information about your audience and your messaging. Here’s the equation I live by:

Saying the Right Thing + The Right People = Great Marketing

Audiences Liking It = Sales

This is my bread and butter, my eggs and bacon, my chocolate syrup and milk. When you combine the two things, it creates *chef’s kiss* magic. Your marketing strategy will solidify “why” you do what you do, the “who” you’re talking to and “what” is it that you are offering so that your brand is communicating its value clearly while still distinguishing itself from the rest of your competitors. It’s basically the bat signal for your audience, and it’s where marketing success are made.

 

Creating a Go-to-Market Plan

Buckle up, here’s more exciting stuff. After building a marketing strategy, we’ll delve into market planning. This answers the question of “where” you’re using your strategy and “how” you’re using it. You want sexy metrics, thrilled audiences, and news to report to the higher ups? This is it. This is market planning. This is where we turn a strategy into success—and it’s likely going to be way more than just a Facebook campaign.

Think about the big brands of the world. Nike. Apple. Bose. Starbucks. Target. Taylor Swift. The list goes on. You didn’t see that ad, hear that song, or know about the latest unicorn latte because they didn’t plan for you to know. No, they found you because they wanted you to see them. The world’s most successful brands are based in marketing strategy, planning and research, and they take that knowledge and spread it into multiple campaigns to engage customers in a variety of ways. That’s exactly what I am here to help you do. And when we’re done? Dust our shoulders off.

 

Collaborating On Your Market Strategy and Plan

So let’s do this. I say “let’s” because it’s not just me. In fact, collaboration is key to building out the perfect strategy and plan for your brand and your campaigns. We’ll be BFFs, working throughout the process to ensure it’s organic to your brand, has staying power, and will resonate with your audience. I work for head nods and applause, and I’m not stopping until it’s perfect. Best of all, by collaborating together, we’re building key pieces of your brand that can be shared for on boarding purposes, website collateral, and any subsequent initiatives.

Check out some of my satisfied customers:

“I found Sunny to be a very responsive, creative thinker with the ability to grasp our business very quickly. She was able to understand the challenges we face internally with our current organization and develop a strategy for improvement. As an owner of a business, I was struggling with several issues regarding attracting new talent, internal organization, and keeping company morale. Sunny was able to provide a strategy for my company to improve. She was able to present the strategy in a very clear, concise way with very achievable goals. I am excited about our future and have gained a renewed sense of motivation.”– Mike Mazelon, Royal Glass

 

Sunny Dublick Marketing Testimonial 1“Sunny is extremely knowledgeable about marketing and helped us figure out how to reach our target audience and get the biggest bang for our buck. But probably the most helpful thing has been the way Sunny has immersed herself in our business and generated newsletters and social media content with very little oversight from our small team. We needed someone smart and driven and Sunny has been the perfect person to outsource this work to.”– Lindsey Bingaman, Teleos Leaders

 

 

Three Steps for Marketing Success:

Ready… Set goals, learn the audience and the brand inside to formalize a strategy.
Set… Build a go to market plan for achieving your unique goals.
GO! Bring our plan into action, measuring, testing and optimizing as we go to refine our own special marketing recipe.

Three Package Options for Marketing Strategy Services

 

 

Discovery

Goal Setting

Custom Research

Secondary Research

Brand Research

Targeting

Competitive Analysis

SWOT Analysis

Brand Purpose

Brand Personality

Brand Promise

Unique Selling Proposition

Positioning Statement

Positioning Map

Brand Essence

Brand Story

Brand Benefit Ladder

Strategy Canvas

Revenue Marketing Map

Edit Rounds

Basic

1 hour

Introductory

 

Basic

Basic

3 basic profiles

5 competitors analyzed in depth

X

X

X

X

X

X

X

X

X

 

 

 

1

Advanced

2 hours

SMART Goal Setup

Up to 5 Individual Interviews (IDI’S)

Comprehensive

Comprehensive

3 detailed buyer profiles

10 competitors analyzed in depth

X

X

X

X

X

X

X

X

X

X

X

 

2

Platinum

3 hours

Advanced SMART Goals

Up to 10 Individual Interviews (IDI’S) + custom survey

Extensive

Extensive

5 buyer profiles

20 competitors analyzed in depth

X

X

X

X

X

X

X

X

X

X

X

X

Up to 5

 

*Packages starting at $2,000.

Want a lil’ of this and a lil’ of that? I’ve got you, let’s customize a plan together.

LET'S MAKE MAGIC

 

Three Package Options for Market Planning*

 

 

Proposed tactics + initiatives

Content discovery

1 month content development

Big idea generation

Budget + Timeline

Edit Rounds

Basic

Summary

 

 

 

Basic

1

Advanced

Detailed

X

 

 

 Detailed

2

Platinum

In Depth

X

X

X

Detailed

Up to 5

 

*Custom Packages Available

GET PRICING

 

 

Have questions? Let’s chat!