Showing posts from category: Social Media

Digital Marketing

Digital Marketing: How personal is too personal?

As marketers we have been taught that our value lies in creating customized brand experiences for the masses. Which, is not that difficult with all of the technology available to us. We can tell which prospects opened our emails, what they clicked on, if they purchased and what other products they have looked at. We…

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Are you missing the mark on your social media marketing?

One of the most common themes I see with clients is a lack of clarity when it comes to the social media space. I often hear questions like “why do I need to do this?” “what do I post?” “how can this help my business?” I like to say, social media is an extension of…

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