Marketing

The Ins and Outs of an Effective Marketing Strategy The ins and outs of an effective marketing plan and the results that follow day by day, year by year!  With the holiday season in full swing, [...]

Why is Primary Data Essential for the Success of a Business? As a business owner, it is essential to your success to know what your customers think about your business and their experience with [...]

Marketing funnels are an essential part of your marketing strategy. But what makes a good marketing funnel and why are they so important?  A marketing funnel describes your customer’s [...]

So you have an amazing product or service—great! Chances are, you’re searching for ways to sell it to the masses, which is where brand positioning comes in. You need to create an engaging [...]

Video continues to grow as one of the most popular forms of marketing in the world, and it’s not going anywhere anytime soon. YouTube ushered in an era of video that has only continued to thrive [...]

The world is full of businesses trying to make names for themselves, and it can be challenging to distinguish your business from the hundreds or thousands of others. However, as cheesy as it [...]

Identifying your audience is a bit more challenging than it appears. Every person on the planet buys products and services, but not all of them are going to buy your products or services. [...]

Market research helps you get to know your customer better so that you can better connect to their needs and ensure your products and services align with them. Sounds simple, right? It can be! [...]

When you’re a small business owner, especially if you’ve been in the game for a while, marketing your products or services can feel like a challenge. Wouldn’t it be nice to get excited to talk [...]