Showing posts from category: Marketing Courses

Marketing Positioning

Defining Your Marketing Positioning

Marketing Positioning: it can be a scary term for business owners. I’m here to tell you that it doesn’t have to be. If you don’t fully understand the concept of positioning think of cereal. Kashi is positioned as a healthy cereal brand. On the other hand, Lucky Charms is positioned as a kid-friendly, fun and…

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Marketing 101: A beginner’s guide

  As a businessperson, you probably have a working knowledge of the 4P’s of marketing. But do you know about the 7 P’s? What about the 4 C’s? Furthermore, do you understand the implications of these variables for your business? This blog is a building block upon which the rest of your marketing strategy and…

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