Showing posts from category: Marketing Courses

Google Ads ROI

Getting ROI From Google Ads

Google Ads is a digital advertising platform widely used to drive traffic, awareness and sales for brands all over the world. By leveraging the power of Google to promote your products or services you are able to reach a much broader audience, at a fraction of the cost you would have spent on traditional advertising….

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Marketing Positioning

Defining Your Marketing Positioning

Marketing Positioning: it can be a scary term for business owners. I’m here to tell you that it doesn’t have to be. If you don’t fully understand the concept of positioning think of cereal. Kashi is positioned as a healthy cereal brand. On the other hand, Lucky Charms is positioned as a kid-friendly, fun and…

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Marketing 101: A beginner’s guide

  As a businessperson, you probably have a working knowledge of the 4P’s of marketing. But do you know about the 7 P’s? What about the 4 C’s? Furthermore, do you understand the implications of these variables for your business? This blog is a building block upon which the rest of your marketing strategy and…

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