Showing posts from category: Branding
Was Shakespeare wrong? A Brand Naming Guide For Small Businesses
The legendary William Shakespeare once wrote “A rose by any other name would smell as sweet,” to imply that a name does not affect who or what something really is at its core. While this may have been true for Romeo & Juliet, I am inclined to disagree. Names have power, ESPECIALLY when it comes…
How to deal with ‘brand backlash’- or the many reasons why you should love Taylor Swift.
Growing up, my favorite movie was Spiceworld. I expect about half of my readers to now drop off after that bold opening statement… So, now that I have the rest of your attention… There was this one line that their manager says that I still remember so clearly ”They’ve had a lot of success very…