Showing posts from category: Analytics

Digital Marketing

Digital Marketing: How personal is too personal?

As marketers we have been taught that our value lies in creating customized brand experiences for the masses. Which, is not that difficult with all of the technology available to us. We can tell which prospects opened our emails, what they clicked on, if they purchased and what other products they have looked at. We…

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Metrics for days, but what does it all mean?

ROI: We hear about it all the time. The need to prove that the budget dollars allocated to marketing are driving results. In today‚Äôs digital age there are countless metrics at our disposal: Google Analytics, AdWords, Facebook, Twitter, Instagram, LinkedIn, ActOn, Salesforce, SurveyMonkey, endless ways to track and measure- should be easy, right? Yes, in…

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